As of Dec. 26. 2011, this is the vision, with the short term goals completed by the end of Q2 2012, and the Year 1 financial goals completed by the end of Q1 2013:
Short Term / Immediate
Establish formal relationships with
- Reputable local NGO partner
- International Development Agency and appropriate contractors
- Peru’s Departments of Social Welfare, Tourism, and Agriculture
- Municipal Mayors and or Community Associations throughout the Sacred Valley
- 50 Women-owned (50% or more) organic viveras in the Sacred Valley by the end of Q3 2012, expanding to 200 by the end of Q1 2013
Establish informal relationships with:
- Food critics in Peru and abroad
- Chefs in fine dining establishments in Peru and abroad
- Community Development program directors in Five-star hotels in Cuzco, Sacred Valley, Machu Picchu, and Lima
Identify Project Team Experts (short or long term/intermittent assistance)
- Project manager/behavioral change/communication strategist (Penelope Poole)
- Botanist familiar with edible flowers in the Andes
- Farm-to-market specialist in fragile crops
- Irrigation specialist with Andean experience
- Organic agricultural specialist and trainer (preferably with Andean experience)
- Gender expert familiar with regional issues
- Create association of organic growers
- 500,000 blossoms sold in the Sacred Valley, Cusco and Machu Picchu, grown by 500 organic viveras – increasing family income by $50-$100 per month, $600-$1200 a year.
- High end book on Sacred Valley edible flowers with recipes and watercolor prints – 5000 copies first run. Proceeds to partner NGO.
- Customized menus featuring Sacred Valley blossoms developed in 12 specialty restaurants
- Independent film produced to chronicle the start of the project
- 3 million blossoms sold in the Sacred Valley, Cusco, Machu Picchu and Lima
- Contest of chefs – national and international – for dishes featuring Sacred Valley edible flowers
- Book of winning recipes from competition produced for sale in Cusco, MP, Lima and internationally (2000 copies first run)
- 10 million blossoms sold in Peru and abroad (New York, Chicago, Toronto) by 10,000 women growers in the Sacred Valley and mountain selva.
- Rigorous studies completed on the health benefits of edible blossoms
Year 4 and beyond
- 30 million+ blossoms sold internationally in a sustainable business, creating income of $300 a month or more for women – especially those unable to work outside the home.
- Edible flowers from the Sacred Valley are a popular and common element in restaurant meals mid-high end throughout North America.
- Copycats in all developing countries, where women benefit and the countryside is beautified by introducing a new demand for edible blooms.
- Hollywood script (feel good film) telling the early story